Fairburn Southern Cremations & Funerals
Joseph Elias “Joe” Goldman, 98, left this life on February 3rd. He passed peacefully surrounded by his
family.
Joe was born in NYC on November 26, 1923. At 18, he joined the USMC and fought in WWII in the
Pacific Theater at Guadalcanal, Tarawa, Okinawa, and Tinian. When the war ended, he finished his
military service in Tsin Tsin, China. Upon returning to the States in 1946, he met the love of his life,
Barbara Van Gelderen and a year later they were married. Daughter, Carlee was born in 1948 followed
four years later by son, Richard.
After attending Pratt Institute, Joe began work as an artist and designer until 1952 when he helped
found Gamut Advertising . In 1965 he founded Adways Advertising. Nine years later, he and Barbara
started Goldman-Van Gelderen Studios. They moved to Easley, SC in 1979. where Joe joined Graphics
Plus in Greenville as Vice President. He retired in 1986 to spend time with Barbara and pursue his
artistic passion as a pencil portrait artist, plein air artist, water colorist, and caricaturist. During his time
in Easley, he was a president and member of the Greenville Artists Guild as well as a member of the
Blue Ridge Art Association, Upstate Visual Artists, the National Caricaturists Network, and the Marine
Corps League. In 2011, Joe and Barbara moved to Wesley Commons in Greenwood, SC.
Joe is preceded in death by his parents, Dr. Abram Milton Goldman and Caroline Elias. He is survived
by his wife of almost 75 years, Barbara, his sister, Ruth “Stevie”, his daughter, Carlee Paddock and
husband Veetkam, his son, Richard Goldman and wife Mary, his grandchildren Tana, Joss, Rebecca,
and Kyra, great grandson, Sage, step-grandchildren Hans, Karl, Joe, Lonnie and Angela, 13 step-great
grandchildren, and 4 step-great great grandchildren.
Joseph Elias Goldman, was a man of honesty, wisdom, integrity, and love. His beautiful light will be
remembered and cherished by all who knew him.
A memorial service with military honors will be held at the Georgia National Cemetery in Canton,
Georgia in the Spring.








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